Nutracast: Exploring Bayer’s Advancements in Personalized Nutrition, Self-Care Solutions, and Healthy Aging
Julia McCalmont, the global head of R&D for LATAM and the VMS category at Bayer, shared insights into the company’s longevity and its commitment to providing reliable self-care solutions suited for today’s consumers. Central to this initiative is Bayer’s innovative Dynamic Shared Ownership operating model, which empowers teams to align decisions with consumer needs, enhancing the pace of innovation and ensuring product relevance.
McCalmont also introduced Bayer’s Healthy Aging Ecosystem, designed to deliver extensive support for evolving wellness needs as individuals mature. This initiative features a biological age assessment provided by Chronomics and a wellness companion app that tracks how various elements such as nutrition and sleep influence the aging process. Additionally, targeted supplements are included to combat cellular aging and bolster overall resilience.
“Our approach to addressing aging focuses not just on the visible signs but also on enhancing the quality of life as people age,” McCalmont articulated. “By prioritizing healthspan over lifespan, we evaluate how one’s quality of life transitions with age, pinpointing the onset of these changes through our medical insights. This led us to discover a common underlying factor in aging: cellular aging.”
She further commented on the rising consumer interest in personalized healthcare, noting how the pandemic has hastened the shift towards at-home testing and biohacking for tailored nutrition and wellness experiences.
Bayer underscores the necessity for consumer education amid rising health misinformation. Collaborating with diverse influencers, from healthcare specialists to popular social media figures, the company aims to disseminate credible, scientifically supported information that empowers individuals to make knowledgeable health choices.
Addressing consumer knowledge gaps, McCalmont remarked that it’s essential to identify individual health goals and requirements.
“Consumers of supplements stand apart within the broader health market as they actively seek new opportunities based on emerging research, some of which is well-established while others remain unproven,” she elaborated. “One pivotal question for supplement consumers is, do they comprehend the scientific basis behind the supplements they choose? In light of this, my focus would always revert to determining the specific supplementation needed, pinpointing one of the most significant challenges these consumers face: a lack of clarity regarding their deficiencies.”
To learn more about Bayer’s products, including the newly introduced One A Day Pre-Pregnancy Planning supplement, listen to the NutraCast.
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