Get Set to Engage: The Impact of Social Media on the Evolution of Sports Nutrition
As February approaches, social media experts are gearing up to give participants an exclusive insight into sports nutrition at the Sports & Active Nutrition Summit in San Diego.
The social media panel aims to explore strategies for connecting with both loyal and prospective consumers, analyze the influencer ecosystem, and examine effective tools for measuring success.
The Panelists
Clint Calder, Founder, CEO | ROCKON MEDIA
Calder has noted a significant shift in consumer behavior and market dynamics recently.
He remarked, “What’s noteworthy is how the concept of ‘sports nutrition’ has broadened. It’s tailored for various active lifestyles now, not just traditional athletes.
“The market’s recognition that activity is diverse has led to a surge in specialized products. However, this comes with increased expectations for quality and credibility.”
Calder expressed motivation from the interplay between consumer empowerment and product innovation.
“The evolving social media landscape has fostered a rich ecosystem where product experiences are shared openly,” he added.
Calder also pointed out that transparency has shifted the accountability of brands, making monitoring customer feedback and social media presence imperative.
Dr. Dan Gubler, Chief Scientific Officer | THREE International
Dr. Gubler highlighted the growing trend around recovery, underpinned by research linking athletic performance closely with recovery practices.
“Epigenetics may redefine recovery strategies, while specialized anti-inflammatory compounds show promise in formulation,” he said.
Dr. Gubler is also optimistic about the caffeine-free energy sector, particularly highlighting the benefits of the Yerba Santa plant.
He stated that his passion stems from discovering new natural compounds that could lead to innovation within the sports nutrition field.
“Social media is a vital platform for disseminating accurate information in sports nutrition, ensuring public awareness of science-backed solutions,” Dr. Gubler noted.
Todd Pauli, Publisher | Move Nutrition Network
Pauli identified a noticeable transition from traditional sports nutrition to a more expansive active nutrition field.
“While sports nutrition enhances athletic performance, the broader active nutrition landscape creates opportunities for both existing and new products,” he explained.
He underscored the importance of precision in individual nutrition needs based on various factors to enhance client interactions.
Dr. Amanda Frick, ND, LAc, VP of Medical Affairs | Thorne
Dr. Frick looks forward to addressing the empowerment of women through sports nutrition and addressing misconceptions about supplements like creatine.
She mentioned, “Creatine has wider applications. Since women synthesize less creatine naturally, it can support muscle mass rebuilding during strength training, regardless of age.”
Additionally, Dr. Frick highlighted the rise of women’s sexual health products in the supplement industry.
“I’m proud to contribute to a company that broadens conversations surrounding women’s health,” she stated.
What Will Attendees Gain?
Calder expressed excitement about discussing strategies that forge connections between brands and their consumers, emphasizing the importance of trust in business.
Gubler noted his intent to share practical approaches for enhancing social media presence for individuals and companies alike.
Pauli emphasized the significance of aligning influencer collaboration with company values and maintaining a cohesive brand strategy.
Dr. Frick remarked on the increasing necessity of consumer education in the face of social media’s influence on health conversations.
Register Today
The Sports & Active Nutrition Summit, organized in collaboration with the Sports Nutrition Committee of the American Herbal Products Association, promises to meld advanced science, business strategies, and pertinent regulatory discussions. The three-day event will include dynamic presentations and engage discussions focused on industry developments, women’s health, nootropics, and the evolving regulatory environment.
Sign up for the Sports & Active Nutrition Summit now!